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Rapid escalation of the five
Active market in Henan States United States Paradise, Suning , Five Star Four domestic Home appliance chain Giant, has experienced crazy shop, "Blood" fight the market share in 2005, 2006 Competition Upgrade again. Insiders of the 2006 fight of the giants is money, more than the strength.
A spring, Henan electronics market is full of swords, gun smoke. Through the noisy, impetuous, and layers of fog, we tried to make inquiries appliance chain in 2006 Marketing Policy change direction. The face of their rivals, giants will use what of the unique weapons? Let us look at our reporter and home appliance chain "four male" Henan helm and industry experts to the exclusive series of reports.
Entered the market only one year of Henan, Henan star out of the "five golden flowers", this year (06 years) is necessary to double the speed. Five Star has what the secret? Five Star will Henan consumers what surprise? Okay, now reportedly has invited Henan Five Star Zhen, general manager of both people and the provincial vice president of home appliances Wenguang, announced one by one for you.
News: 2005 is the expansion of home appliance chain, the five-star stationed in Henan in March last year the market has since opened five stores. Five Star in 2006 in the main task?
Are Zhen China: Compared to several other home appliance chain enterprises, the five-star Central Plains settled in time to market relatively late. Want ahead of the competition, must win rate, so the task in 2006 in five-star development. Shop in 2006 in Henan Five Star program is to ensure that 10, for 12, if successful, then all the home appliance chain enterprises, the star of the growth. However, the star will not be blind, and the development of the area will be controlled with Zhengzhou as the center of a circle with a radius of 150 km in the region. At the same time, will also conduct a comprehensive consolidation of the old store to upgrade.
Reporter: The appliance store had sought from the service, marketing and form their own characteristics, the five-star in this area in 2006 will do?
Are Zhen China: At present, various home appliance chain stores Sell There is homogeneity of products, to create their own five-star Brand Image of what must be some differentiation.
From the service, the five-star service will implement a number of slogans, from the marketing mode of speaking, the star will launch a new marketing model?? Appliances consultant, changed the practice of marketing products attendant chatter, home appliances Consultants will use the professional advantages of tailor-made appliances for customers to buy the program. From the development, the star will be the first to move into tertiary markets. From the relationship with suppliers, the star will be good communication with suppliers, to reduce the market value chain.
Reporter: After a year of fierce competition in the enclosure, the four giant home appliance chain should have more mutual understanding. How do you see your opponent and the star itself?
Are Zhenmin: home appliance chain is very hard to do not only keep up other home appliance chain competition, but also compete with traditional home appliances department. Responsibility of the home appliance chain enterprises and employees, must have dedication, perseverance, hard-working spirit, but also thoughtful. Fortunately, from the point of view, is not weaker than the five-star rivals.
Reporter: Some people predicted that home appliance market in 2006 in the competition will make one or two appliance giants "injured", you predict what will?
Are Zhen China: Henan home appliance chain in 2006 was not as predicted, the market appears shuffle or apparent polarization. Because the chain is still in a stage of rapid expansion, the market still potential. However, the five-star and current market Henan larger rivals will narrow the gap between, but with the row behind rivals in the five-star gap will widen.
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